Theme Accent
Performance KPIs
Real-time paid acquisition metrics across active client ad accounts.
Areas of Expertise
Core methodologies and disciplines driving acquisition campaigns.
Paid Media Strategy
Planning and optimizing campaigns across multiple platforms.
eCommerce Growth
Driving revenue through performance-focused advertising.
Campaign Optimization
Analyzing data to improve ROAS and reduce acquisition costs.
Marketing Analytics
Turning campaign data into actionable decisions.
Platforms I Work With
Integrated advertising channels and media systems.
Current Managing Ad Accounts
Active client ad profiles and regional brand accounts.
Otantik Home 🇱🇧
Lebanon BranchOtantik Home 🇧🇭
Bahrain BranchJulia Kitchenware 🇱🇧
Lebanon BranchJulia Kitchenware 🇧🇭
Bahrain BranchMy Workflow
Structured campaign roadmap from insights to budget scaling.
Analyze
Understand the brand, audience, and current performance.
Strategize
Build campaigns aligned with business goals.
Test & Optimize
Analyze data and continuously improve.
Scale
Increase investment in proven winners.
Continuous Learning
Professional credentials and certification highlights.
Meta Certified Digital Marketing Associate
MetaAmazon Sponsored Ads Certification
Amazon Ads AcademyTraining of Trainers (TOT)
Pioneers AcademyDigital Marketing Professional Training Program
Udemy“Let’s build scalable advertising systems that drive real revenue growth.”
Lina Al Wahaidi
Media BuyerPerformance-driven marketer focused on scaling eCommerce brands through paid advertising systems.
Verified Credentials
Executive Overview
Performance-focused Digital Marketer & Media Buyer specializing in scaling eCommerce brands through structured paid advertising systems. My decisions are driven by data, performance metrics, and continuous optimization rather than assumptions.
My Approach
Data-Driven Decisions
Every campaign decision is based on measurable performance metrics such as ROAS, CPA, and revenue impact.
Creative Testing Systems
Winning ads are identified through structured A/B testing and continuous creative iteration.
Scalable Campaign Strategy
Campaigns are scaled only after validating consistent profitability and stable performance.
Tools & Stack
Performance Campaigns & Case Studies
A showcase of eCommerce advertising accounts with real performance data, including revenue generated, ad spend, ROAS, and campaign insights.
Otantik Home - Lebanon
Managing paid media campaigns for a home decor brand in Lebanon, focusing on eCommerce growth and performance optimization.
Otantik Home - Bahrain
Managing paid media campaigns for Otantik Home's Bahrain branch to expand market reach and drive client growth.
Julia Kitchenware - Lebanon
Managing paid media campaigns for Julia Kitchenware in Lebanon, focusing on market positioning and direct-response sales.
Julia Kitchenware - Bahrain
Managing paid media campaigns for Julia Kitchenware Bahrain, focusing on customer acquisition and revenue growth.
Julia Kitchenware - KSA
Previous campaign management experience for Julia Kitchenware in the Saudi Arabian market.
Julia Kitchenware - Qatar
eCommerce advertising campaign management for Julia Kitchenware in the Qatari market, focusing on media spend scaling and ROAS.
Manageperts for Business Consultancy
Managed Meta Ads campaigns focused on promoting and selling business courses.
Funjan - Qatar
Previous campaign management experience for a home decor brand in Qatar, focused on eCommerce advertising performance.
Additional Managed Accounts
A record of advertising accounts managed across various industries in regional markets without published performance metrics.
Abdulazeem AlAfghani Fragrance
Jordanian perfumes brand specializing in perfumes and musks.
Oshea Cosmetics
Cosmetics brand based in Jordan, with products sold across Jordan, Palestine, and Lebanon.
Jinju Secrets
Korean cosmetics brand based in Jordan offering beauty products made with rice water. Campaigns focused on generating product sales.
Bello Beauty
Online cosmetics brand based in Jordan, managed as a freelance advertising project.
Otantik Sweets
Premium chocolate store based in Qatar. Campaigns focused on online and offline sales generation as well as brand awareness.
Manageperts for Business Consultancy
Business development and consultancy company offering professional courses including CDA, CBA, and CBC. Campaigns focused on promoting and selling live online courses.
EDAMA Consulting Group
Business consultancy company where campaigns focused on increasing brand visibility, awareness, and digital presence.
Design Portfolio
Creative designs, presentations, and visual assets created for marketing campaigns, brands, and professional projects.
📂 Portfolio Note
Selected presentations and reports are showcased as samples.
Social Media Creatives
Visual creatives designed for advertising campaigns, content marketing, and brand promotion across channels.
Presentations
Sleek slide decks, campaign pitches, and educational workshops designed to communicate strategies and market analyses.
Printed Media
Marketing brochures, posters, business cards, and print materials created for brand alignment and physical campaigns.
Reports
Analytical reports, eCommerce performance audits, and market surveys designed for strategic insights.
Wireframes
UX/UI wireframes, layout grids, and interactive website schematics mapped for digital commerce platforms.
Lina Ahmad Al Wahaidi
Digital Marketer & Media Buyer
Professional Experience
Media Buyer
- Plan, launch, and optimize paid campaigns across Meta, Snapchat, and TikTok Ads for multiple brands and markets.
- Manage advertising budgets exceeding $1,000+ Daily Ad Budget.
- Manage advertising performance for Julia, Otantik Home, Funjan, and Otantik Sweets across Lebanon, Bahrain, Qatar, and KSA.
- Improved campaign efficiency and achieved a ROAS of 9.1 for Otantik Home International.
- Independently generated over $500,000+ Sales Generated.
- Develop media strategies aligned with each brand's objectives.
- Monitor campaign performance and reduce cost per result.
- Prepare performance reports and marketing insights.
Digital Marketing Manager
- Developed and executed marketing strategies.
- Managed the entire brand identity.
- Created and managed social media content.
- Directed the creation of marketing materials and packaging.
- Served as the primary point of contact for external partners.
- Implemented campaigns to increase website traffic.
Brand Ambassador
- Promoted online and offline educational courses.
- Guided students through enrollment.
- Strengthened brand awareness and student engagement.
Digital Marketing Officer
- Coordinated between content, design, web, sales, and customer service teams.
- Managed digital content across Jordan, Lebanon, and Palestine.
- Managed and optimized Meta Ads campaigns.
- Scheduled social media content.
- Led product photography sessions.
Digital Marketing Specialist
- Generated sales through strategic telesales.
- Managed Meta Ads campaigns.
- Optimized social media marketing.
- Delivered excellent customer service.
E-Marketing Intern
- Managed Facebook, Instagram, and LinkedIn content.
- Designed social media graphics and copywriting.
- Executed advertising campaigns.
- Implemented email marketing campaigns targeting companies in Jordan, UAE, and KSA.
Education
Bachelor's Degree in Digital Marketing
- GPA: 93% GPA (Excellent)
- Graduated Ranked 1st in Class with Honors Distinction.
- Achieved the highest Faculty of Business score in the Ministry of Higher Education Competency Exam.
Aspire Institute Leadership Development Program
- Enhanced leadership, communication, and strategic thinking.
- Developed a project proposal addressing unemployment in Jordan.
Professional Credentials & Certifications
Formal training, advertising certifications, and technical proficiencies verified by leading platform providers.
Awards & Recognition
Recognition received for performance excellence, leadership, and contributions across digital marketing, eCommerce growth, and professional development.
Professional Recognition
Awards related to professional performance, business impact, and workplace achievements.
Performance Excellence Reward — Media Buyer
Recognition awarded by Otantik Home leadership for outstanding performance following one of the company’s most successful seasons. Recognized for scaling eCommerce campaigns across multiple international markets through data-driven strategy, campaign optimization, and performance marketing execution, generating over $500K in sales.
Certificate of Appreciation: Outstanding ROAS Performance
Received recognition for achieving a ROAS of 9.01 while driving sales through Meta Ads for Otantik Home Lebanon, demonstrating strong campaign optimization, strategic execution, and performance-focused advertising.
Academic & Learning Excellence
Recognition related to education, academic achievements, and selective development programs.
Graduated First in Class with Honors
Recognized for graduating first in the Digital Marketing program with honors distinction. Achieved the highest academic ranking in the class through outstanding academic performance throughout the bachelor's degree.
Aspire Leaders Program Finalist & Graduate
Selected as one of 5,463 finalists from over 26,000 global applicants to complete the Aspire Leaders Program, a leadership and social entrepreneurship initiative focused on leadership development, AI, trust, and community impact.
Sales & Business Development Recognition
Recognition related to sales performance, customer engagement, brand representation, and business growth contributions.
The Best Ambassador of the Month
Awarded Best Ambassador of the Month for outstanding contributions to course promotion and sales performance. Recognized for building strong relationships with potential students and effectively communicating the value of educational programs.
Recognized for Outstanding Efforts: Pioneers Academy Thank You Letter
Received recognition for significant contributions to the academy’s success through dedication, commitment, and supporting sales and promotional initiatives during the first half of 2024.
My Marketing Stack
The platforms and tools I use throughout my marketing workflow — from research and campaign execution to performance analysis and business growth.
Research & Strategy
Tools I use to understand markets, audiences, and opportunities before launching campaigns.
Google Trends
ResearchGoogle Keyword Planner
SEO & PPCGoogle Scholar
Academic ResearchResearchGate
Academic ResearchCampaign Execution
Advertising platforms used to launch, manage, and optimize paid media campaigns.
Meta Ads Manager
Paid MediaTikTok Ads
Paid MediaSnapchat Ads
Paid MediaAmazon Ads
Paid MediaGoogle Ads
Paid MediaNoon Ads
Paid MediaLinkedIn Ads
Paid MediaPerformance Analysis
Tools used to analyze data, build reports, and turn performance metrics into actionable insights.
Power BI
AnalyticsDatabase & Technical Skills
Technical tools used for organizing, managing, and working with data.
SQL Lite
DatabaseCreative Production
Tools used to support creative development and marketing content production.
Canva
CreativeCapCut
Video EditingWebsite & eCommerce Management
Platforms used to build and manage digital storefronts and online experiences.
Shopify
eCommerceWordPress
CMSCustomer Engagement & Automation
Tools used for customer communication, email campaigns, and marketing automation.
Mailchimp
Marketing AutomationHubSpot
CRMZoho
CRMProductivity & Workflow Management
Tools that support organization, scheduling, and daily marketing operations.
Microsoft Office
ProductivityBuffer
Social ManagementInterested in working together?
Whether you're looking for a Media Buyer, Digital Marketer, or simply want to discuss marketing strategy, I'd be happy to connect.
Connect with me for professional networking and career opportunities.
Phone
For direct inquiries and professional conversations.
Reach out for job opportunities, partnerships, or marketing discussions.
Abdulazeem AlAfghani Fragrance