Theme Accent
Performance KPIs
Real-time paid acquisition metrics across active client ad accounts.
Brands I've Scaled & Worked With
Performance media buying, eCommerce scaling, and paid acquisition campaigns across leading regional brands.
Areas of Expertise
Core methodologies and disciplines driving acquisition campaigns.
Paid Media Strategy
Planning and optimizing campaigns across multiple platforms.
eCommerce Growth
Driving revenue through performance-focused advertising.
Campaign Optimization
Analyzing data to improve ROAS and reduce acquisition costs.
Marketing Analytics
Turning campaign data into actionable decisions.
Platforms I Work With
Integrated advertising channels and media systems.
Current Managing Ad Accounts
Active client ad profiles and regional brand accounts.
Otantik Home 🇱🇧
Lebanon BranchOtantik Home 🇧🇭
Bahrain BranchJulia Kitchenware 🇱🇧
Lebanon BranchJulia Kitchenware 🇧🇭
Bahrain BranchMy Workflow
Structured campaign roadmap from insights to budget scaling.
Analyze
Understand the brand, audience, and current performance.
Strategize
Build campaigns aligned with business goals.
Test & Optimize
Analyze data and continuously improve.
Scale
Increase investment in proven winners.
Continuous Learning
Professional credentials and certification highlights.
Meta Certified Digital Marketing Associate
MetaAmazon Sponsored Ads Certification
Amazon Ads AcademyTraining of Trainers (TOT)
Pioneers AcademyDigital Marketing Professional Training Program
Udemy“Let’s build scalable advertising systems that drive real revenue growth.”
Lina Al Wahaidi
Media BuyerPerformance-driven marketer focused on scaling eCommerce brands through paid advertising systems.
Verified Credentials
Executive Overview
Performance-focused Performance Marketer & Media Buyer specializing in scaling eCommerce brands through structured paid advertising systems. My decisions are driven by data, performance metrics, and continuous optimization rather than assumptions.
My Approach
Data-Driven Decisions
Every campaign decision is based on measurable performance metrics such as ROAS, CPA, and revenue impact.
Creative Testing Systems
Winning ads are identified through structured A/B testing and continuous creative iteration.
Scalable Campaign Strategy
Campaigns are scaled only after validating consistent profitability and stable performance.
Tools & Stack
Performance Campaigns & Case Studies
A showcase of eCommerce advertising accounts with real performance data, including revenue generated, ad spend, ROAS, and campaign insights.
Clients Ad Accounts
Otantik Home - Lebanon
Managing paid media campaigns for a home decor brand in Lebanon, focusing on eCommerce growth and performance optimization.
Otantik Home - Bahrain
Managing paid media campaigns for Otantik Home's Bahrain branch to expand market reach and drive client growth.
Julia Kitchenware - Lebanon
Managing paid media campaigns for Julia Kitchenware in Lebanon, focusing on market positioning and direct-response sales.
Julia Kitchenware - Bahrain
Managing paid media campaigns for Julia Kitchenware Bahrain, focusing on customer acquisition and revenue growth.
Julia Kitchenware - KSA
Previous campaign management experience for Julia Kitchenware in the Saudi Arabian market.
Julia Kitchenware - Qatar
eCommerce advertising campaign management for Julia Kitchenware in the Qatari market, focusing on media spend scaling and ROAS.
Manageperts for Business Consultancy
Managed Meta Ads campaigns focused on promoting and selling business courses.
Funjan - Qatar
Previous campaign management experience for a home decor brand in Qatar, focused on eCommerce advertising performance.
Additional Ad Accounts
A record of advertising accounts managed across various industries in regional markets without published performance metrics.
Abdulazeem AlAfghani Fragrance
Jordanian perfumes brand specializing in perfumes and musks.
Oshea Cosmetics
Cosmetics brand based in Jordan, with products sold across Jordan, Palestine, and Lebanon.
Jinju Secrets
Korean cosmetics brand based in Jordan offering beauty products made with rice water. Campaigns focused on generating product sales.
Bello Beauty
Online cosmetics brand based in Jordan, managed as a freelance advertising project.
Otantik Premium Sweets
Premium chocolate store based in Qatar. Campaigns focused on online and offline sales generation as well as brand awareness.
Manageperts for Business Consultancy
Business development and consultancy company offering professional courses including CDA, CBA, and CBC. Campaigns focused on promoting and selling live online courses.
EDAMA Consulting Group
Business consultancy company where campaigns focused on increasing brand visibility, awareness, and digital presence.
Ejad App
On-demand home services app connecting customers with professional service providers like plumbers, carpenters, and electricians.
Otantik Home - KSA
E-commerce brand specializing in hospitality and home-serving products.
Ammon Physiotherapy
Physiotherapy and rehabilitation center providing specialized physical therapy services in Jordan. Campaigns focused on lead generation and appointment bookings.
Design Portfolio
A curated collection of creative work developed for brands, marketing campaigns, and professional projects across different industries.
Selected presentations and reports are showcased as samples.
Social Media Creatives
Visual creatives designed for advertising campaigns, content marketing, and brand promotion across channels.
Presentations
Sleek slide decks, campaign pitches, and educational workshops designed to communicate strategies and market analyses.
Printed Media
Marketing brochures, posters, business cards, and print materials created for brand alignment and physical campaigns.
Reports
Analytical reports, eCommerce performance audits, and market surveys designed for strategic insights.
Wireframes
UX/UI wireframes, layout grids, and interactive website schematics mapped for digital commerce platforms.
Website
Custom-designed and developed websites, landing pages, and interactive digital experiences tailored for personal brands and businesses.
Rahaf Malik Fitness Coach Website
A high-performance personal branding and client consultation platform designed for an Amman-based fitness & gymnastics coach. Built with an academic biomechanics foundation, interactive program wizard, customized training showcases, and direct WhatsApp booking.
Services & Solutions
Data-driven media buying, full-funnel paid advertising, conversion engineering, and customized digital growth solutions engineered to maximize ROAS, lower acquisition costs, and scale revenue.
Explore Solutions Matrix
Filter by domain or explore all offerings tailored for eCommerce, brands, and service businesses.
Meta Ads Management
Full-funnel campaign architecture across Facebook and Instagram. From CAPI synchronization to dynamic creative testing, hyper-segmented audiences, and scaling sprints that maximize blended ROAS.
- Full campaign architecture, ad set structure & CAPI setup
- Dynamic Creative Testing (DCT) & high-velocity hook iterations
- Granular custom, lookalike & broad audience segmentation
- Weekly budget reallocation, bid calibration & pacing control
Performance Marketing Audit
Exhaustive 360° diagnostics of your active ad accounts, creative health, tracking reliability, and audience overlap. Pinpointing budget leaks and delivering a clear roadmap to unlock higher efficiency.
- Ad spend wastage & audience cannibalization analysis
- Creative fatigue evaluation & message resonance audit
- Funnel conversion drop-off & landing page alignment review
- Actionable 30-day optimization matrix & priority fixes
1-on-1 Ads Consulting
Private, dedicated consulting sessions focused on diagnosing performance drops, reviewing active campaigns, solving tracking anomalies, or formulating actionable strategies for upcoming launches.
- Live screen-share account audit & real-time feedback
- Identification of immediate optimization levers & quick wins
- Direct guidance on bidding, targeting, and creative adjustments
- Actionable session takeaway notes & priority checklist
Meta Ads Training Course
Practical, in-depth training program for in-house marketing teams and media buyers. Mastering modern Meta Ads Manager workflows, campaign architecture, testing methodologies, and analytical reporting.
- Tailored multi-session curriculum based on team capabilities
- Live campaign build-outs, structure review & troubleshooting
- Creative testing frameworks & standard operating procedures (SOPs)
- Actionable reporting dashboards & KPI interpretation training
Website Building
Modern, fast, and responsive websites developed to establish authoritative brand credibility, showcase client offerings, and guide visitors smoothly toward high-value conversion actions.
- Responsive desktop, tablet & mobile user experience design
- Clean semantic code, fast performance & zero framework bloat
- Integrated contact, lead capture & inquiry workflows
- SEO metadata, Open Graph & social preview configuration
Landing Page Creation
Laser-focused landing pages engineered specifically for paid ad traffic. Designed with persuasive visual hierarchy, clear value positioning, and frictionless paths to maximize lead generation or sales.
- High-impact hero section with persuasive headline copy
- Structured social proof, trust badges & benefit matrices
- Conversion-focused forms & single-click CTA architecture
- Ultra-fast mobile loading & lightweight asset delivery
Conversion-Focused Improvements
Data-driven Conversion Rate Optimization (CRO) to turn existing website visitors into qualified leads and sales. Reducing user friction, refining call-to-actions, and streamlining checkout paths.
- User drop-off diagnostic analysis & friction point mapping
- Call-to-Action (CTA) placement, contrast & micro-copy tuning
- Form field reduction & mobile checkout simplification
- Strategic social proof, trust signals & guarantee placement
Social Media Management
Professional management of brand social channels ensuring continuous visual consistency, active community engagement, and consistent storytelling that strengthens brand authority.
- Social profile optimization, bio architecture & highlight curation
- Consistent multi-platform publishing cadence
- Community management, inquiry routing & engagement monitoring
- Monthly performance reports with engagement & growth analytics
Social Media Planning
Structured editorial scheduling and content calendars that align social media publishing with upcoming promotional events, seasonal holidays, product drops, and campaign launches.
- Comprehensive monthly and weekly editorial content calendars
- Promotional launch teaser sequences & countdown schedules
- Creative asset handoff timelines & approval checkpoints
- Platform-specific timing optimization & hashtag curation
Build Your Custom Growth Scope
Select the specific services and capabilities your business needs. Your custom scope summary will be generated and automatically prepared for your inquiry.
🎯 Paid Advertising
🎓 Training & Consulting
⚡ Digital Presence
📱 Social Media
Let's Discuss Your Advertising & Marketing Goals
Whether you need a dedicated media buyer, a comprehensive account audit, or a customized full-funnel strategy, let's connect and build the right solution for your business.
Lina Ahmad Al Wahaidi
Professional Experience
Media Buyer
- Plan, launch, and optimize paid campaigns across Meta, Snapchat, and TikTok Ads for multiple brands and markets.
- Manage advertising budgets exceeding $1,000+ Daily Ad Budget.
- Manage advertising performance for Julia, Otantik Home, Funjan, and Otantik Sweets across Lebanon, Bahrain, Qatar, and KSA.
- Improved campaign efficiency and achieved a ROAS of 9.1 for Otantik Home International.
- Independently generated over $500,000+ Sales Generated.
- Develop media strategies aligned with each brand's objectives.
- Monitor campaign performance and reduce cost per result.
- Prepare performance reports and marketing insights.
Digital Marketing Manager
- Developed and executed marketing strategies.
- Managed the entire brand identity.
- Created and managed social media content.
- Directed the creation of marketing materials and packaging.
- Served as the primary point of contact for external partners.
- Implemented campaigns to increase website traffic.
Brand Ambassador
- Promoted online and offline educational courses.
- Guided students through enrollment.
- Strengthened brand awareness and student engagement.
Digital Marketing Officer
- Coordinated between content, design, web, sales, and customer service teams.
- Managed digital content across Jordan, Lebanon, and Palestine.
- Managed and optimized Meta Ads campaigns.
- Scheduled social media content.
- Led product photography sessions.
Digital Marketing Specialist
- Generated sales through strategic telesales.
- Managed Meta Ads campaigns.
- Optimized social media marketing.
- Delivered excellent customer service.
E-Marketing Intern
- Managed Facebook, Instagram, and LinkedIn content.
- Designed social media graphics and copywriting.
- Executed advertising campaigns.
- Implemented email marketing campaigns targeting companies in Jordan, UAE, and KSA.
Education
Bachelor's Degree in Digital Marketing
- GPA: 93% GPA (Excellent)
- Graduated Ranked 1st in Class with Honors Distinction.
- Achieved the highest Faculty of Business score in the Ministry of Higher Education Competency Exam.
Aspire Institute Leadership Development Program
- Enhanced leadership, communication, and strategic thinking.
- Developed a project proposal addressing unemployment in Jordan.
Professional Credentials & Certifications
Formal training, advertising certifications, and technical proficiencies verified by leading platform providers.
Awards & Recognition
Recognition received for performance excellence, leadership, and contributions across digital marketing, eCommerce growth, and professional development.
Professional Recognition
Awards related to professional performance, business impact, and workplace achievements.
Performance Excellence Reward — Media Buyer
Recognition awarded by Otantik Home leadership for outstanding performance following one of the company’s most successful seasons. Recognized for scaling eCommerce campaigns across multiple international markets through data-driven strategy, campaign optimization, and performance marketing execution, generating over $500K in sales.
Certificate of Appreciation: Outstanding ROAS Performance
Received recognition for achieving a ROAS of 9.01 while driving sales through Meta Ads for Otantik Home Lebanon, demonstrating strong campaign optimization, strategic execution, and performance-focused advertising.
Academic & Learning Excellence
Recognition related to education, academic achievements, and selective development programs.
Graduated First in Class with Honors
Recognized for graduating first in the Digital Marketing program with honors distinction. Achieved the highest academic ranking in the class through outstanding academic performance throughout the bachelor's degree.
Aspire Leaders Program Finalist & Graduate
Selected as one of 5,463 finalists from over 26,000 global applicants to complete the Aspire Leaders Program, a leadership and social entrepreneurship initiative focused on leadership development, AI, trust, and community impact.
Sales & Business Development Recognition
Recognition related to sales performance, customer engagement, brand representation, and business growth contributions.
The Best Ambassador of the Month
Awarded Best Ambassador of the Month for outstanding contributions to course promotion and sales performance. Recognized for building strong relationships with potential students and effectively communicating the value of educational programs.
Recognized for Outstanding Efforts: Pioneers Academy Thank You Letter
Received recognition for significant contributions to the academy’s success through dedication, commitment, and supporting sales and promotional initiatives during the first half of 2024.
My Marketing Stack
The platforms and tools I use throughout my marketing workflow — from research and campaign execution to performance analysis and business growth.
Research & Strategy
Tools I use to understand markets, audiences, and opportunities before launching campaigns.
Google Trends
ResearchGoogle Keyword Planner
SEO & PPCGoogle Scholar
Academic ResearchResearchGate
Academic ResearchCampaign Execution
Advertising platforms used to launch, manage, and optimize paid media campaigns.
Meta Ads Manager
Paid MediaTikTok Ads
Paid MediaSnapchat Ads
Paid MediaAmazon Ads
Paid MediaGoogle Ads
Paid MediaNoon Ads
Paid MediaLinkedIn Ads
Paid MediaAnalytics & SEO
Tools used to analyze performance, manage tracking systems, and optimize search visibility.
Power BI
AnalyticsGoogle Search Console
SEOGoogle Tag Manager
TrackingGoogle Lighthouse
PerformanceDatabase & Technical Skills
Technical tools used for organizing, managing, and working with data.
SQL Lite
DatabaseCreative Production
Tools used to support creative development and marketing content production.
Canva
CreativeCapCut
Video EditingWebsite & eCommerce Management
Platforms used to build and manage digital storefronts and online experiences.
Shopify
eCommerceWordPress
CMSCustomer Engagement & Automation
Tools used for customer communication, email campaigns, and marketing automation.
Mailchimp
Marketing AutomationHubSpot
CRMZoho
CRMProductivity & Workflow Management
Tools that support organization, scheduling, and daily marketing operations.
Microsoft Office
ProductivityBuffer
Social ManagementConnect
Whether you're looking for a Media Buyer, Digital Marketer, or want to discuss a customized eCommerce strategy, let's start the conversation.
Abdulazeem AlAfghani Fragrance